Alushta increases the level of tourist services throughout the city. Thus, the project "Guest Card" came into operation which aims to create the most favorable conditions and better service for tourists in the city. Guest card is provided for the tourists who pay tourist tax and allows you to use the services of resort and tourism complex discounts. There are discounts of 5-15% on sightseeing and beach services, visiting museums, service catering, taxi. An envelope with the name of the companies that are involved in the project and provide discounts is enclosed to "guest card". The authorities of the Ministry of resorts and tourism of the ARC noted that other resort regions of autonomy need to learn from the experience of Alushta and follow it.